Rooted in the idea of doing things ‘with heart & soul’; the Cathedral City rebrand was centred around a dedication to craft.
Working with BrandOpus, I created a new animated identity and wider motion assets – working on a brand film and producing content for socials, web application and developing a suite of characters that could be used across different platforms.
Block screen-print style illustrations were transformed into a handmade and crafted motion approach that would communicate the human essence and warmth of the brand. The sweeping transitions & reveals in the identity animation and brand assets are a nod to these hand-crafted processes.