The Molson Brewery is based in Montreal. It produces the majority of Canada’s top selling beers and is a prominent sponsor of the National Hockey League. While working with BrandOpus, I was tasked with creating an animated identity and the motion principles for the new Molson rebrand. From the brand’s recognisable hexagon motif, a flexible ‘mosaic’ identity was created which can be utilised in diverse patterns and transitions across different touch points.