• Work
  • Play
  • Reel
  • Info
TORREN TRIPP
  • Work
  • Play
  • Reel
  • Info

Molson Identity

The Molson Brewery is based in Montreal. It produces the majority of Canada’s top selling beers and is a prominent sponsor of the National Hockey League. While working with BrandOpus, I was tasked with creating an animated identity and the motion principles for the new Molson rebrand. From the brand’s recognisable hexagon motif, a flexible ‘mosaic’ identity was created which can be utilised in diverse patterns and transitions across different touch points.

torrentrippstudio@gmail.com +44 (0)7824 322814 @torrentripp